What is SEO? And how to SEO your blog?
By social worker Vanita Kasani Punjab
Do you want to become a successful bogger? Do you want to rank your website on Google? If yes, then it is very important for you to know what SEO is and why it is important. So that you can do SEO of your blog properly.
Do you know that there are more than 4 million blog posts on Google every day? Of which only 10% are able to rank blog posts on Google. And out of them only 1% are able to rank on 1st page of Google. So friends competition is very high but not impossible.
Seo kya hai
If you do smart work with hard work then it will become very easy for you. how?
Today I will give you very important information related to SEO in this article, which you must not have read. I am going to share this information with you based on my own experience. Like SEO kya hai, right SEO kaise kare, on-page, off-page technical seo, keyword research, etc. So it is very important that you read the whole article very carefully and understand it.
Let us first understand what SEO is.
Table of Contents
What is SEO in Hindi
What is the full form of SEO?
Why SEO is important for your blog post?
Types of SEO in Hindi (3 important types)
What is On-Page SEO?
How to do On Page SEO: 5 important things
1. What is Keyword?
2. Image What is SEO?
3. What is High Quality Content?
4. What is Internal and External Linking?
5. What is Header Tags?
What is Off Page SEO?
How to do Off Page SEO: 4 important things
1. What is Brand Building
2. What is Content Marketing
3. What is Influencer Marketing
4. What is Backlinks
What is Technical SEO
How to do technical SEO: 4 important things
1. What is Domain, Hosting, Server Location
2. What is Page Speed
3. What is AMP
3. What is Broken Link
4. What is Robot.txt and Sitemap
What is Local SEO and how to do it
FAQ: What is SEO and how to do it
What is SEO in Hindi
SEO (Search Engine Optimization) is a composite form of more than 200 ranking factors of Google. So that Google determines which article should be shown first and which is the next.
What is the full form of SEO?
SEO's Full From is "Search Engine Optimization".
Hindi Conversion: Search Engine Optimization
Can you rank only on Google through SEO?
No, this is completely wrong. If you do SEO of your article well then you can also rank on Google's alternatives like Yahoo, Bing, Yandex and 15 more Search Engines. Even though you will get less traffic on these search engines but you will definitely get it.
Do you still not understand what SEO is? So let me try to explain you with an example.
Suppose you have done a keyword search on Google that “SEO kya hai” now Google recommends some search results to you.
SEO example
SEO example
The person who is ranking at No.1st has very well optimized their content SEO. So when any person searches “SEO kya hai”, Google will show you this content as the best.
I think you must have understood a little bit about SEO now. If you could not understand even more, then you will definitely understand on further reading
Why SEO is important for your blog post?
If you give the exam without preparation, will you ever be able to pass? No, that's why SEO is very important to rank any website.
When any person searches on Google, then Google considers that search query as the basis for which the information related to this blog post is shown well first. It is not important to write only about that topic. It should be written in such a way that Google can understand its meaning better.
Learning SEO is not as big a task as breaking a mountain, you just have to keep some important things in mind while writing content, which I am going to tell you further. Once you have learned SEO well then you can help not only your blog but also others to get the blog ranked.
Do not forget to think that immediately after learning SEO, you should write some content and get ranked. You also have to practice it only then you will get good results in the long term.
Let's try to understand the importance of SEO (Search Engine Optimization) a little more deeply.
Most people search on Google to find the answers to their questions, so if your blog ranks at the top of those results then your chances of clicking on your blog will increase by 31.7%.
Organic search results depend on 100% SEO only. All search engines choose through SEO that which result should be shown to the user first so that it can be satisfied.
Always in search results By ranking on the 1st, the user considers the website as a trusted brand. That is why if you click on a keyword no. If you are also ranking on the 2nd, then he will click on your result.
If your website ranks No.1st on Google and if your content is strong then the user shares it on social media as well which increases the following on your social media like Facebook, Twitter, and Instagram.
It is obvious that if your blog ranks at the top on Google, then the traffic of your website will also increase a lot.
If you are selling something on your website and you have written a great SEO optimize blog post for it, then the chances of the reader buying that stuff are greatly increased.
You must be wondering if SEO is only necessary for Google.
But this is wrong. By doing SEO, you will be ranked at the top but if your content is not strong, then Google slowly starts to reduce the ranking of your blog post. This Google does based on the data received by your reader. That's why along with SEO, you also have to pay attention to the quality of the content.
Let us now try to understand the type of SEO.
Types of SEO in Hindi (3 important types)
By now did you also know that there are only two types of SEO on-page and off-page?
This information is also wrong and correct, how?
About 7 to 8 years ago there were 2 types of SEO, but as Google upgraded itself, so did new types of SEO. Right now there are 3 types of SEO:
On-Page SEO
Off-Page SEO
Technical SEO
But still some people are aware of only two types of SEO. Although they may know about technical SEO, they are not considered as types of SEO.
I agree that on-page and off-page SEO is the most important, but without technical SEO you can use Google's no. Can not rank on 1st result. So that's why technical SEO is also very important.
So let's first understand what is On-Page SEO and how to do it.
What is On-Page SEO?
On-Page SEO kya hai (What is On-Page SEO In Hindi) It appears from the fact that it constitutes about 50% of your entire SEO. Which tells Google's bots on which topic your blog post is based on and whether it is worth ranking.
Under On-Page SEO, you have to follow some important rules recommended by Google which helps your website to rank on Google and increases your traffic. It also helps in improving the user experience.
Even today, many early bloggers do not know much about On Page SEO, they only consider keyword research and place it on On Page SEO. While On Page SEO includes many more things like, image SEO, quality content, internal linking, URL structure, etc.
On Page SEO kaise kare? If you want an answer to this question, then you must include these things in your On-Page SEO. So let's see what are these important things?
How to do On Page SEO: 5 important things
By the way, while doing On Page SEO, a lot of things are included, but here I will share with you 10 important things. Without which On Page SEO is incomplete.
1. What is Keyword?
Every query searched on the Internet is a keyword. In simple colloquial language, the keyword is used to understand the complete meaning of a sentence. But in SEO or Blogging industry, keyword means the word that you and we type to do some search on Google. Now if someone asks you what the keyword is, then tell it cool.
Whatever blog post optimizes well for that keyword, Google shows it at the top in its Search Engine Result Page (SERP).
Let me explain to you with an example.
How would you do if you wanted to do some search on Google? First of all, you will open Google and search in it like "keyword kya hai" or "keyword kaise use kare". Both of these will be called your keywords.
Note: If you are a beginner blogger, always target Long tail keyword only, you will definitely rank.
2. Image What is SEO?
Image SEO is a process under which you have to optimize the images and graphics used on your blog post in such a way that the search crawler bots can easily identify it.
The easiest way to understand this is to search the keyword you are targeting on Google and go to the image section and download the 4 images of starting.
Image SEO kya hai
Image SEO kya hai
Now see how the keyword is inserted in its file name.
image ko seo friendly kaise banaye
image ko seo friendly kaise banaye
You can also put the same or similar keyword in your images so that your images will start to rank in Google Image Search.
After that add image to your content. Then when the image is completely added then you will have to do one more thing. You have to give alt text to the image, don't worry, this is very easy task.
alt tags kaise kare
alt tegs kaise kare
First click on the image and open the settings option. At the bottom, you will see alt tegs (Alternative text).
3. What is High Quality Content?
High Quality Content means to deliver content to the reader in such a way that all things can be understood by him. And he can connect with your website. If your reader understands your content well then obviously it will be your entire blog. It is not directly connected to SEO, but it makes a big difference in your search ranking.
You must have heard that in my view on "Content is king", "Quality content is king". If your content does not have quality, then it is just some text that no one likes to read.
That's why always write content for the satisfaction of the reader and not for the satisfaction of Google. If not today or tomorrow, Google will rank your content without any SEO. Because Google puts its user above everything else.
To write a quality content, you may want to try to understand the blog of others, because there are no rules for writing quality content, you can only learn from good practice.
4. What is Internal and External Linking?
Internal and External Linking On Page is an important part of SEO in which you link the blog posts of your website and the blog posts of other websites through a hyper link.
So let's understand first what internal linking is and how to do it.
internal link kya hai
Internal linking is a process whereby you link one blog of your website with another blog by a link. This helps Google bots to find your other blog posts.
Let me try to understand you with an example.
Suppose you wrote 2 blog posts in your website, out of which only one was able to be indexed on Google but the other one was left being indexed. If you have internalized other blog posts in your indexed blog post, then Google will index it automatically.
External Linking acts as a network. Under this, when writing an article you read a blog of another website and collect information from it and write it in your blog, then you can mention that blog post through a hyper link.
External link kya hota hai
It is not necessary to do this, but if you do, then Google feels that you have written your article after doing a lot of research. And this also helps you in search ranking.
5. What is Header Tags?
Header tags are a composite form of your headings or sub headings ranging from H1 to H6. The H1 header tag is the most important because it is the title of your article. In which you have to add focus keyword add which tells both bots and reader of Google on which topic your blog post is.
These header tags are to be used in a sequential manner such as:
<H1> President </H1>
<H2> Prime Minister <H2>
<H3> Chief Minister <H3>
<H4> MP <H4>
<H5> MLA <H5>
<H6> Party Worker <H6>
This is a very important part of the five On Page SEO, which makes a big difference in your search ranking. Let us now understand about Off Page SEO, what are Off Page SEO and how to do it?
Both Yoast or Rank Math are the best SEO plugin for On Page SEO which analyzes your content and tells you what can be improved.
What is Off Page SEO?
Off Page SEO is also called Off Site SEO which is a technique that is completely different from On Page SEO. Off On Page SEO you have to do it off your website just as you do on page SEO. |
But it helps a lot in ranking your blog post. After writing your article, you have to send initial traffic to it to support it and make backlinks.
This gives Google a good signal that you are not dependent only on Google for traffic. You also get traffic from other places. Many bloggers consider Off Page SEO as only link building, while many more important comes in off page.
How to do Off Page SEO: 4 important things
Friends, if you want to learn how to do Off Page SEO, then you will have to read the information given below.
1. What is Brand Building
Brand Building is an important part of SEO in which you work to make your website a brand. In Google search, brands have a different identity. If you have made your website a brand, then you do not need any type of SEO. Any content you write will start to rank well in Google. It is also called Google brand awards.
But this is very difficult to do, for this you have to make people aware about your website. So that whenever they need something, instead of putting it in Google, they enter the name of your website and come to your website first, then search the name of that thing on your website.
Gradually Google starts to notice that your website is a brand and it deals with this topic. Amazon and Flipkart are in front of you. Google considers both these websites as a brand, due to which its products easily rank in Google even without any SEO.
2. What is Content Marketing
The work done on other online platforms to promote your content is called Content Marketing. Content marketing is used in both On Page and Off Page SEO so that people know more and more about the topic of your website. Could walk
When you publish a good content on your website, taking full care of SEO, it is called On Page content marketing.
And when you work on any online platform to promote the content of your website, it is called off page content marketing.
For example, if you have a blog deepawaliseotips.com and you have opened YouTube channel to promote it, then it will be called content marketing.
3. What is Influencer Marketing
Within online marketing, you find many ways to do marketing and influencer marketing is the best way among them. In which, instead of a company, you give money to a person who has a large audience related to your industry, to promote your brand or product. Due to this, its conversion increases significantly.
This is the best way to do SEO by which you can promote your website, that is why I have included it in Off Page SEO.
Are you still confused about what is influencer marketing? So let me try to understand you with an easy example.
Now suppose that you have an online marketing website and you are promoting the Yoast plugin in it and you want to bring targeted traffic to your blog post, for which you will have to find influencers related to online marketing whether there is a platform like Instagram , YouTube, Facebook etc.
4. What is Backlinks
When a website adds the link of your blog post to your blog post through a hyperlink, it is called Backlink. Which acts like a backbone for off page seo and helps in ranking your website. Some people also call it link building.
I knew that you must be wondering why then I have put the backlink at the bottom. That is because 90% of bloggers consider only backlinks as part of the off page seo, while there are many more things that I have mentioned above in a few words.
I know that backlinks are very important in seo because it increases your website's DR (Domain Score), authority, trust, and overall search ranking of your website.
But this backlink proves to be effective only if you take a backlink from a website which is a very good and big website in Google's eyes.
So let us now understand what is Technical SEO and how to do it.
What is Technical SEO
The technical SEO of any website is completely different from its content, in which you make your website easy for Google. So that Google can Crawl your website as soon as possible.
There are many complicated technical things in the technical seo of any website, which the initial bloggers cannot solve at all. That is why it is very important to learn technical SEO, otherwise the website is not able to run well.
So let's understand how to do technical seo and how to make your website search friendly.
How to do technical SEO: 4 important things
In Technical SEO, all the technical things related to your website are taken, but I will not be able to cover all of them in this article, but I will definitely tell you about some important technical things. So that's why you will study very carefully.
1. What is Domain, Hosting, Server Location
These three are important parts of Technical SEO, in the absence of which your website can fail to rank in Google. If you want to rank your website in Google, then you have to take special care of them.
Now let's try to understand them better.
Do you know what a Domain is and how important it is. Domain is the name of our website which identifies our website, only with the help of this people are able to access your web site. You must have seen .in, .com, .org, .gov in front of website and blog name. They all come under the domain.
Web hosting is a process in which we have the facility to save our website data securely online so that any internet user can easily access our website. Web Hosting allows you to place your website data and access all Internet users.
The place where our website is hosted is called Server Location. If you want to target Indian Traffic, then it would be better to host your website on the server of Asia so that your website can be loaded more quickly.
2. What is Page Speed
Loading Time is the Page Speed that occurs when a website is opened on the Internet. Page speed has an important place in Google's ranking factors.
So let's try to understand this with an example.
When we open a website, that website takes 3, 4 seconds to open, if a website takes more than 5 seconds, then we do not wait for the website to open and close it and open another website. So that we can do our work quickly.
If there is no Fast Loading on the website, then the traffic on the website will decrease and users will not open your website because users prefer the same website which has Page Speed Fast. If the speed is low then your website will not be able to rank up on Google. You can use GTmetrix tool to know page speed.
3. What is AMP
AMP has a full form Accelerated Mobile Pages. It acts like an application which converts any type of pages into Mobile Friendly Pages. AMP shows only the important things in your article, which causes your website to be fast loading.
To know what AMP is, you have to install Mobile Friendly Theme in your website. Which will make your website easy for both users and Google.
If you install the AMP theme on your website, then it will show your website to the user in 2 ways. First in mobile then in AMP theme and on desktop on standard theme.
3. What is Broken Link
When you delete a blog post on your website and you have a link to that blog post, you have added that link to your article by another blog post of the website or any other website, then the same is called a broken link. |
???? Confused!
Let's understand with an example that broken link kya hai and how to remove it.
Suppose you wrote an article in your website, "What is a broken link" and published it. Another blogger added a link to your article to his article. But after some time, you deleted the post with the broken link. But the backlink that was made to your post is the same. Those links will be called Broken links.
These have a great impact on your website search ranking. So if you find a broken link in your website, then either you remove it or give backlink to another website.
4. What is Robot.txt and Sitemap
Both Robot.txt and Sitemap help the search engine to crawl and rank your website. Friends, as you know, without crawling, indexing, and ranking, no one will be able to access your website.
First of all, it is very important to understand what is Robot.txt so that you can have your website crawl.
Robot.txt is a small text file that you have to add to the root folder of your website. So whenever crawlers come to your website, only this Robot.txt file tells which page of the website to crawl and index.
Sitemap prepares a list of links on every page of your website for ease of search engine, which you have to submit in Google analytics. It can be said that XML sitemap is designed for search engines only. To prepare a Sitemap, you just have to install Yoast SEO or Rank Math.
What is Local SEO and how to do it
You must have come to know what is Local SEO as soon as it is named. Local + SEO means SEO that helps any website to rank locally. What is it mostly used by local business like a restaurant, hotel, shopkeeper etc.
If you also want to do Local SEO, first you have to create a simple website and add it to local business directories like Google My Business, Yahoo My Business, etc. so that whenever someone searches around you, Google recommends your website. Gives
FAQ: What is SEO and how to do it
By the way, people ask me hundreds of SEO related questions daily, out of which I will answer some important questions through this article.
If you are facing any problem while doing SEO, then you can write in the comment box, I will try to answer it as soon as possible.
Q1. Do you have to know coding to learn SEO?
Ans: No, this thing is completely wrong, if you do not know coding at all, still you can learn SEO easily. There is absolutely no work of coding in this. But when you become an advanced blogger, you may need coding to improve your website design to make it more SEO friendly. But it is not necessary nor does it make much difference.
Q2. Is it right to learn SEO in 2021?
Ans: SEO is a never-ending process which will be beneficial to learn anytime, whether it is 2021 or 2051. Yes, the way of doing SEO will definitely change but SEO will continue. Can you ever stop searching on Google? No no, that's why if you want to learn SEO, learn it will change your life like I have changed.
Q3. How much time should a beginner blogger spend to SEO their website.
Ans: It is very difficult to answer this, but most bloggers ask me how much time we give to the SEO of the website. But my point is that you should first put the content on your website and also do its on page seo, now it is the matter of off page and technical seo to do it in whatever amount of free time you have.
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